SNAP's New Years Party was huge, it cost the company a whopping $4 million dollars! It may sound ironic but its true that the 'camera' company didn't allow any cameras!

Snap the famously secretive company never shares data, advertisers are given a broad set of numbers to make critical decisions, the decisions are based on assumptions without the benefit of raw data.

Most employees have no access to data either, and those who are in the know swear to total secrecy and are in the inner circles of the famously private founder.