NJOY the E-Cigarette pioneer was forced to file for bankruptcy protection when one of its biggest product launch failed to catch fire, and the mountain of debt left the company with no other choice.

After emerging from the bankruptcy, the company quickly introduced a sleek device and other accessories that are doing well in the market, and it is one of the greatest corporate comeback stories in recent memory.

The Wall Street Journal reported that the company is seeking to raise $300 million to fire up its marketing campaign and capture market share from its much bigger, arch rival, JUUL. 

In a strange world full of smoke and intrigue,

The Big Tobacco is ready to lend a helping hand to hasten its own demise.

Who will remain standing when the smoke clears?

NJOY’s low price strategy to reach cost conscious vapers and lure smokers away from JUUL has been successful. And on the other hand, the Big Tobacco companies are battling declining cigarette consumption and trying to diversify their own revenue sources, as more states are considering raising the minimum age, and many large retailers voluntarily raised the minimum age to 21.  

Marlboro already has a huge stake in JUUL and the other tobacco companies are expected to step in and participate in NJOY’s latest offering. 

Editor

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Source: OxbridgeResearch.com, WSJ, DailyStockDeals.com, OTCstockWire.com, POTtvNetwork.com