How GPS Technology and Data Are Helping the Golf Business Monetize More Effectively
SURREY, BC / ACCESSWIRE / June 28, 2016 / DSG GLOBAL INC. (DSGT) is a proven industry leader, whose TAG Systems solution is used by over 300 major golf courses around the world to track their fleets of golf carts and turf equipment. DSG with its sophisticated data capturing technology is quickly becoming a leader of data capture in the golf industry.
“There’s Google, Apple and now DSG,” said Adrian Fulle, Chief Marketing Technologist at DSG. “Our digital assets are already deployed on hundreds of golf courses around the world and we are in a unique position to capture data on fleets of golf carts and golf courses.”
(To learn more about DSG TAG Systems click here) (For Company Profile click here)
The company’s executive team has over 50 years of combined experience in GPS technology and the company spent millions of dollars developing their solutions. The simple, but effective TAG System is a solution for fleet managers and operators by providing smart routing, 24/7 monitoring and real-time alerts to increase productivity and safety.
Through their interactive TOUCH solution on golf carts and other fleet vehicles, DSG is able to gather intelligent data about key consumer habits.
“Golf is one of the best consumer segments for data gathering,” explained Fulle. “Golfers are among the most affluent and have high disposable income. And when they’re playing a round of golf, they’re a captivated audience for 4 hours or more and they’re most likely to interact with our digital assets. It doesn’t get much better than that for advertisers.”
The data collected through this technology has become a valuable asset for the company and its clients. The company’s R3 advertising revenue program, due to launch in July, will utilize this data to the advantage of courses and advertisers.
“Knowing your fleet history and how your fleet operates from the micro to the macro is extremely important for making informed decisions on future operations, but knowing your consumer, the golfer, is just as valuable. It allows the golf course operators to create better and better experiences for the golfing consumer and for advertisers to display more and more relevant advertising. It’s win-win for everyone,” added Fulle.
Visit DSG Global at dsgtag.com or FACEBOOK or TWITTER.
Safe Harbor for Forward-Looking Statements
This information contains forward-looking statements. Forward looking statements in this press release include statements relating to the Company’s corporate finance and other strategic initiatives, and the Company’s expansion into markets outside of the golf industry. Forward-looking statements are inherently subject to risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements, including, without limitation, the following: the timing and nature of any capital raising transactions; our ability to offer products and services for use by customers in new markets outside of the golf industry; the risk of competition; our ability to find, recruit and retain personnel with knowledge and experience in selling products and services in these new markets; our ability to manage growth; and general market, economic and business conditions. Additional factors that could cause actual results to differ materially from those anticipated by our forward-looking statements are under the captions “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” filed with the Securities and Exchange Commission. The Company disclaims any obligation or undertaking to update forward-looking statements.
For information please contact Investor Relations:
DSG Global Inc.
(877) 589-8806
SOURCE: DSG Global Inc.
