JUUL’s troubles are mounting, JUUL CEO, Kevin Burns, has just resigned, FDA is cracking down as Vaping Lung cases are increasing, 38 states have reported a total of 530 Vaping Lung injuries and 7 deaths, CDC has devoted enormous resources but so far has not identified the cause or a clear link to any particular product or a brand, the mysterious lung illness affecting mostly young otherwise healthy men.
Top 10 E-Cigarette & Vaping Facts
Altria, the owners of the iconic Marlboro, made a huge bet on JUUL and plunked down a whopping $13 billion dollar for a minority stake in the company.
JUUL’s extra ordinary marketing success and hyper growth strategy came back to bite the company, the sleek product design, sexy marketing campaign and variety of flavors lured young adults in droves. Parents and School administrators started to raise alarm and the company tried to discourage youngsters with colorful banners and brochures, which, some experts now believe, actually increased the consumption and curiosity.
FDA noticed the trend and began monitoring the situation closely, the company was warned repeatedly about its labeling and misleading advertising campaign, fearing a FDA crackdown, the company relented and stopped selling its wildly popular flavored tobacco products in brick and mortar stores, and implemented stringent age verifying measures but the genie was out of the bottle.
Unsafe flavored tobacco products from unscrupulous vendors flooded the market, the crisis of Lung Injuries that the FDA and CDC are currently dealing with have their roots in the success of JUUL and the many copycats who exploited the largely unregulated market.
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Source: WSJ, CDC, FDA, OxBridge Research, Daily Stock Deals
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